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Zappos Case Study

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Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.
The management of the company had taken an innovative approach to earn their required return on investment. They had emphasized on customer service and the employee training programs to gain …show more content…

In this report, we determine the scheduling issues of shifts faced by the CLT members, analyzing them and making recommendations to the management.
Problem Diagnosis A new calendar was prepared by the management of Zappos at the start of each month and this was based on the projected incoming calls and the internal growth forecasts of the company. All the employees working under the CLT had to bid for the time slots however, all those employees that had more experience and had a long history of working for the company were given priority in selecting their time slots for the shifts they wanted to work in.
However, not all the employees agreed that this was the most appropriate basis for allocating the time slots or the shifts to the CLT workers. There were around 500 workers working within the customer loyalty team and they provided exceptionally high level of customer service at Zappos. All the employees in the younger tribe needed to first abide by the 10 core values and continue to be humble and wait for their turn. However, all the employees were not satisfied with this approach which is the primary problem in this case.
Case Analysis Before analyzing the staffing and other related issues, we discuss the strategy and competitive dimensions of Zappos.
Zappos Strategy and its Competitive Dimensions (Question 1) The business model of Zappos works through online customer

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