1. Identify any four different organisation types of your choice. Using rea-world examples, define and describe each of the chosen organisation types. With the aid of the table, explain the differences between the chosen four organisational types. Use examples such as private, public, charitable etc. 2. Using one of the four organisational types described in task 1, identify its key internal and external stakeholders and their interests. Using a stakeholder mapping and the Power/Interest Matrix, evaluate the organisation’s key stakeholder needs and influence. Your matrix should include recommended strategies for managing relationships with the various key stakeholders.
1. Identify any four different organisation types of your choice. Using rea-world examples, define and describe each of the chosen organisation types. With the aid of the table, explain the differences between the chosen four organisational types. Use examples such as private, public, charitable etc. 2. Using one of the four organisational types described in task 1, identify its key internal and external stakeholders and their interests. Using a stakeholder mapping and the Power/Interest Matrix, evaluate the organisation’s key stakeholder needs and influence. Your matrix should include recommended strategies for managing relationships with the various key stakeholders.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Identify any four different organisation types of your choice. Using rea-world examples, define and describe each of the chosen organisation types. With the aid of the table, explain the differences between the chosen four organisational types. Use examples such as private, public, charitable etc.
2. Using one of the four organisational types described in task 1, identify its key internal and external stakeholders and their interests. Using a stakeholder mapping and the Power/Interest Matrix, evaluate the organisation’s key stakeholder needs and influence. Your matrix should include recommended strategies for managing relationships with the various key stakeholders.
3.
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