1. Prepare an analysis to show which product to drop. 2. What other considerations might affect your decision in number 1?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter3: Cost Behavior
Section: Chapter Questions
Problem 5CE: Refer to Cornerstone Exercise 3.4 for data on Dohini Manufacturing Companys purchasing cost and...
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Average
selling price
Average
variable
expenses
Average
contribution
margin
Average
contribution-
margin
percentage
$240
120
$120
50%
Priced
$150
85
$65
43%
8
percentage
The store has 8,000 square feet of
floor space. If moderately priced
goods are sold exclusively, 400
items can be displayed. If designer
goods are sold exclusively, only 300
items can be displayed. Moreover,
the rate of sale (turnover) of the
designer items will be two-thirds
the rate of moderately priced
goods.
1. Prepare an analysis to show
which product to drop.
2. What other considerations
might affect your decision in
number 1?
Transcribed Image Text:Average selling price Average variable expenses Average contribution margin Average contribution- margin percentage $240 120 $120 50% Priced $150 85 $65 43% 8 percentage The store has 8,000 square feet of floor space. If moderately priced goods are sold exclusively, 400 items can be displayed. If designer goods are sold exclusively, only 300 items can be displayed. Moreover, the rate of sale (turnover) of the designer items will be two-thirds the rate of moderately priced goods. 1. Prepare an analysis to show which product to drop. 2. What other considerations might affect your decision in number 1?
6-51 Choice of Products
Gulf Coast Fashions sells both
designer and moderately priced
women's wear in Tampa. Profits
have been volatile. Top
management is trying to decide
which product line to drop.
Accountants have reported the
following data:
Average
selling price
Per Item
Designer Moderate
Priced
$240
$150
Transcribed Image Text:6-51 Choice of Products Gulf Coast Fashions sells both designer and moderately priced women's wear in Tampa. Profits have been volatile. Top management is trying to decide which product line to drop. Accountants have reported the following data: Average selling price Per Item Designer Moderate Priced $240 $150
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