1. Price Discrimination with Downward Sloping Demand. A firm chooses how much of a good to sell to consumers with downward sloping demand. Consumers have utility u(q) = 12qaq², where q is quantity. The firm has no costs.¹ First, suppose there is mass one of consumers with a = 1. a) Linear pricing. The firm charges a single price p per unit to maximize its profits. What price does it choose? How much do consumers buy? How much profit does the firm make? b) Nonlinear pricing. Suppose the firm can charge a different price p(q) for each unit q. What price function does it choose? How much do consumers buy? How much profit does the firm make? c) Bundled pricing. Suppose the firm can sell a bundle (q, p). What price and quantity does it choose? How much profit does the firm make?

Survey Of Economics
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Chapter8: Monopoly
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1. Price Discrimination with Downward Sloping Demand.
A firm chooses how much of a good to sell to consumers with downward sloping demand.
Consumers have utility u(q) = 12q — aq², where q is quantity. The firm has no costs.¹
First, suppose there is mass one of consumers with a = 1.
a) Linear pricing. The firm charges a single price p per unit to maximize its profits. What
price does it choose? How much do consumers buy? How much profit does the firm
make?
b) Nonlinear pricing. Suppose the firm can charge a different price p(q) for each unit q.
What price function does it choose? How much do consumers buy? How much profit
does the firm make?
c) Bundled pricing. Suppose the firm can sell a bundle (q,p). What price and quantity
does it choose? How much profit does the firm make?
Next, suppose there is mass one of consumers with aL = 1 and another mass one of consumers
with αH = 1/2.
d) Linear pricing. The firm charges a single price p per unit to maximize its profits. What
price does it choose? How much do consumers buy? How much profit does the firm
make?
e) Nonlinear pricing. Suppose the firm can charge a different price p(q) for each unit q.
What price function does it choose? How much do consumers buy? How much profit
does the firm make?
f) Bundled pricing. Suppose the firm can sell two bundles (9L, PL) and (HPH). What
price and quantity does it choose? How much profit does the firm make?
Transcribed Image Text:1. Price Discrimination with Downward Sloping Demand. A firm chooses how much of a good to sell to consumers with downward sloping demand. Consumers have utility u(q) = 12q — aq², where q is quantity. The firm has no costs.¹ First, suppose there is mass one of consumers with a = 1. a) Linear pricing. The firm charges a single price p per unit to maximize its profits. What price does it choose? How much do consumers buy? How much profit does the firm make? b) Nonlinear pricing. Suppose the firm can charge a different price p(q) for each unit q. What price function does it choose? How much do consumers buy? How much profit does the firm make? c) Bundled pricing. Suppose the firm can sell a bundle (q,p). What price and quantity does it choose? How much profit does the firm make? Next, suppose there is mass one of consumers with aL = 1 and another mass one of consumers with αH = 1/2. d) Linear pricing. The firm charges a single price p per unit to maximize its profits. What price does it choose? How much do consumers buy? How much profit does the firm make? e) Nonlinear pricing. Suppose the firm can charge a different price p(q) for each unit q. What price function does it choose? How much do consumers buy? How much profit does the firm make? f) Bundled pricing. Suppose the firm can sell two bundles (9L, PL) and (HPH). What price and quantity does it choose? How much profit does the firm make?
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