1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation
1.
Product decisions affect customer
a.
Cost
b.
Benefits
c.
Loyalty
d.
Convenience
2.
If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer.
a.
Brand mark
b.
Brand name
c.
Brand equity
d.
Brand
3.
Producing the most efficient and cost-effective version of a product describes what?
a.
Production orientation
b.
Sales orientation
c.
Market orientation
d.
Social orientation
4.
Why is research critical to marketing?
a.
To pinpoint whether an economy is production or service oriented
b.
To determine if marketing activities are effective
c.
To determine what’s likely to be the next hot trend in marketing
d.
To determine basic consumer needs
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