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- Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 4. Contains products information. 5. Building strong bond with customer. _6. Provides digital newsletter. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4.Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
- Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. please read the above a.Companies that focus on gaining customer knowledge and developing insight intothis knowledge, can deepen and extend customer relationships. Advise Clicks, forthem to improve their position, on the information that should be stored within theirdatabase b.To build successful relationships, trust and commitment are required. Advise Clickson how they can improve both trust and commitment between themselves and theircustomers. c.Clicks may choose to conduct a customer satisfaction survey. Explain the benefitsthat a customer satisfaction survey would provide to the brand. Please note this is one question and not mutiple thank youYour potential target and customer segmentation with focus on Digital solutions i. Actual customer ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio i ii. Product line iv. Promotionsor incentives Ans both otherwise don't ans1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customers
- Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…I need both 1. Your potential target and customer segmentation with focus on Digital solutions i. Actual customers ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio iii. Product line iv. Promotions or incentives
- 44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contactsYou have to make a Marketing Plan. You have to choose your own company and product. 1. Executive summary2. Mission statement3. Marketing objectives4. SWOT analysis5. Market research6. Market strategy (Segmentation, targeting and positioning)7. Budget8. Conclusion/RecommendationWhich major function of marketing is riddled withthefts, obsolescence, and lawsuits?a. Risk takingb. Standardizingc. Financingd. Information gatheringe. Selling