16.1 described a "long tail effect" for much marketing work which makes it difficult toaccurately know exactly how much revenue is generated by a marketing project.Which of the following are examples of marketing's "long tail effect?" (Select allwhich apply.)Group of answer choices:-Adding an important feature to a product sometimes increases sales only slightly,but that increase lasts for years and that's how it generates profit.-We demand that our new product introductions generate profit within the firstmonth and only consider those sales in evaluating the effort.-An advertising campaign might generate an immediate boost, but it's impactcontinues by driving low levels of sales for a very long time.-My company likes to spend a lot of money very quickly on a campaign so we canmeasure very high immediate sales.

The long-tail is a marketing strategy that allows businesses to make a lot of money by selling…

Answered: 16.1 described a "long tail effect" for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

31. Who are the people important in the buying decision? (give 3)
3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.
ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION includes stimulating how often or frequency of product use b. MARKET PENETRATION includes offers like free shipping for large orders (such as over $100) c. MARKET PENETRATION includes showing new product uses or applications d. MARKET PENETRATION includes converting nonbuyers or nonusers into buyers e. MARKET PENETRATION includes adding product features or increasing its performance
Explain it correctly and In details Q)You are a manager of an advertising company. The company is running short of funds, so you decide to increase revenue. Should you increase or decrease the price of running ads? Explain your answer.
Identification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…
2 ve Please identify factors 1-7 in the following salesforce performance model. Among the antecedents of the sales performance, which is the most critical factor to the sales managers, and why? (1) (2) (3) ▸ (5) Performance (6) (7)
Describe (SELL), in your own (min. 200) words, what makes for a successful Marketing Plan?
113- Which of the following is not a characteristic of market growth? a. The stage of the product life cycle is one determinant b. The four stages of market are introduction, growth, maturity, and decline c. In the BCG Matrix, a low market growth includes “Cow cash” d. In the BCG matrix, a high market growth includes “Dogs”
Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. 1.1. Exchange and Transaction
12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.
18. True (A) or False (B). Because some individuals have better market information than others, markets will never be truly efficient.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

16.1 described a "long tail effect" for much marketing work which makes it difficult to accurately know exactly how much revenue is generated by a marketing project. Which of the following are examples of marketing's "long tail effect?" (Select all which apply.)