2. Visit the website of Kashi (www.kashi.com). Using the four Ps of Marketing mix, critically examine how Kashi creates value for customers with their Kashi Bars.
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- Describe the target market for KIND bars? In your discussion explain: What types of people does KIND sell to? How does KIND appeal to those different groups of people?By using the below fomat, look for three companies which are directly competing , then have a description with analysis on their : o Strategic Marketing Issues o Social media marketing o Market segmentation o Product positioning You may opt to use separate sheet for better answering. Company 1 Company 2 Company 3 Strategic Marketing Issues Strategic Marketing Issues Market segmentation Product positioningDefine the characteristics of marketing orientation from a consumer perspective. (does not have to be an essay just a couple of sentences)
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- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?1. Briefly outline and explain what is marketing? 2. Suggest three reason why companies engaging in marketing. 3. Briefly outline four benefits of marketing to a company?Using the four Ps, discuss how Kashi creates value for customers withits Kashi bars.