2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 1000 Certification in Online Counseling as a Group Home Counselor TR Counseling TR Group Home $190 $150 $95 $35 $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter3: Benefits, Costs, And Decisions
Section: Chapter Questions
Problem 3.6IP: Dropping University Courses Students doing poorly in courses often consider dropping the courses....
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Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. Then, explain what the maximum total revenue would be if you employed pure bundling.

 

2. You have developed a self-study certification system for those who need credit hours for
recertification by your state's social welfare office. The system operates at virtually no cost, i.e.,
there is no marginal cost. A marketing research team has assembled the following sale
information:
Online Self Study Certifications for Social Work License
Certification
Certification
in Online Counseling as a Group Home Counselor
TR Counseling
TR Group Home
Segment 1
Segment 2
Segment 3
Segment 4
Customers
1000
1000
1000
$190
$150
$95
1000 $35
$70
$90
$160
$195
Bundle
$260
$240
$255
$230
TR Bundle
Transcribed Image Text:2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Certification in Online Counseling as a Group Home Counselor TR Counseling TR Group Home Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 $190 $150 $95 1000 $35 $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle
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