6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.5: Psychographic Segmentation
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6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?
Transcribed Image Text:6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?
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