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- Which of the four approaches to setting a pricedoes Carmex use for its products? Should one ap-proach be used exclusively?Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.Are the morphemes and phonemes consistent withthe overall positioning of these brands?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage
- What dimensions of the consumer-based brand equitypyramid have the Secret brand team focused on withits “Let Her Jump” and “Mean Stinks” ignitions?Explain..How does market positioning contribute to a brand's competitive advantage?Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.
- Create a marketing plan for a new beer (4) Conclusions4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentation
