A company's competitive strategy should A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies. B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers. C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. D) be aligned toward being at least an average performer within the industry. have the resources and capabilities to incorporate standard attributes into its product offering.
A company's competitive strategy should A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies. B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers. C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. D) be aligned toward being at least an average performer within the industry. have the resources and capabilities to incorporate standard attributes into its product offering.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DRQ
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A company's competitive strategy should
A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies.
B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers.
C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves.
D) be aligned toward being at least an average performer within the industry.
have the resources and capabilities to incorporate standard attributes into its product offering.
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