A health club has two employees who work on lead generation. Each employee works 40 hours aweek, and is paid $20 an hour. Each employee identifies an average of 400 possible leads a week froma list of 8,000 names. Approximately 10 percent of the leads become members and pay a onetime feeof $100. Material costs are $130 per week, and overhead costs are $1,000 per week. Calculate themultifactor productivity for this operation in fees generated per dollar of input.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Problem 6DRQ
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A health club has two employees who work on lead generation. Each employee works 40 hours a
week, and is paid $20 an hour. Each employee identifies an average of 400 possible leads a week from
a list of 8,000 names. Approximately 10 percent of the leads become members and pay a onetime fee
of $100. Material costs are $130 per week, and overhead costs are $1,000 per week. Calculate the
multifactor productivity for this operation in fees generated per dollar of input.

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