A key difference between a Business Goal and a Communication Goal is that the Business Goal typically focuses on……………………..… Revenue Tactics Strategies Core Values
- A key difference between a Business Goal and a Communication Goal is that the Business Goal typically focuses on……………………..…
Revenue
Tactics
Strategies
Core Values
- The organization’s……………………..… is its reason for being. If an organization does not have this, it should have been pointed out in the SWOT Analysis.
Vision
Tactics
Strategies
Mission
- The organization’s……………………..… is future-focused and serves as inspiration to employees by presenting what the organization is working toward, where it hopes to be in the future.
Vision
Tactics
Strategies
Mission
- The organization’s……………………..… make up the inherent, unchanging and distinct character of the organization’s image—what the organization is about and what it is working to accomplish and guide the organization’s response in good times and bad times.
Vision
Tactics
Core Values
Mission
- A key difference between a Business Goal and a Communication Goal is that the Communication Goal focuses on……………………..…
Sales
Tactics
Communication
Core Values
- Which of the following is a Communication Goal?
To increase media impressions by 10 percent by May 2015.
To enhance recall of key messages among pediatric nurses by 15 percent by March 2015.
To double the number of influencers engaged with the brand on twitter by April 2015.
To raise awareness of the benefits of a good diet for overall health
- Communication Objectives MUST be
Written as an infinitive phrase
Measurable and timebound
Include a public
All of the above
A and B
- Strategic communicators create Communication Objectives based on
The client’s preferences
Competitive pressures
Research findings
All of the above
A and B
- The part of an integrated marketing communications (IMC) plan that describes HOW the plan will be executed appears in the Objectives section of the plan and is called ……………………..…
Mission
Communication Goal
Business Goal
Strategy
Tactic
11.A detailed……………………. spells out messaging from A to Z. It allows the communication team to gain agreement on content, tone, and texture of all communication and keeps all communicators speaking with “one voice.”
Press Kit
Messaging Guide
SWOT
Strategy
Communication Approach
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