A marketer may use both marketing research, and/or marketing intelligence to gather vital information for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools.

A marketer may use both marketing research, and/or marketing intelligence to gather vital information for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 4DRQ

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