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- Jeevan is a R&D manager who wanted to implement the innovation process in his organization. He explained in the department meeting that innovation activities are all scientific, technological, organizational, financial and commercial steps which actually, or are intended to, lead to the implementation of innovations. He requested you to explain about the innovation. You are required to differentiate the innovation from creativity and explain the attributes of the innovation and the innovation process.Explain Clayton’s Christensen’s model of how a disruptive innovation can take over a market and potentially wipe out the successful companies who had been serving the market. To break it down a bit, you might describe the initial characteristics of a disruptive innovation, why successful incumbent firms often initially don’t know about or ignore disruptive innovations and then describe how the market disruption often plays out.Evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity, which are the following. Level 1: Basic- siloed, ad-hoc, conflict Level 2: Oppurtunistic- departments pursue independently, culture creates barriers, lacking leadership. Level 3: Systematic- centralized shared analytics resources, analytics standards and supporting technology, structured repeatable processes Level 4: Differentiating- constistently leveraging data, clear leadership and champions, frequent data driven decisions Level 5: Transformational- Data built into processes, all decisions are data driven Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.
- Ambidexterity and Common Mistakes of Guide & Govern and Engage & Execute (G&E) Describe a time when you had to practice emotional or cognitive ambidexterity—when you had to absorb others’ agitation with change while exuding commitment to the path of change (emotional), or when you had to keep a steadfast commitment to the destination of change but had to adjust the path in light of new data (cognitive). What makes ambidexterity so challenging? Why is ambidexterity essential to leading yourself and others through organizational change?1. Come up with an innovative idea2. Define one Customer Persona for this hypothesis (you can use the Customer Personatemplate)3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently importantand not satisfied4. Describe what could be an appealing Value Proposition for this opportunity i.e., howyour Value Proposition helps in solving their Jobs-to-be-done addressing thepains/gains of the persona (you can use the Value Proposition canvas template)5. Explain what could be an MVP you could develop to test whether your valueproposition would be appealing to your target audience6. Elaborate on how you could test the demand for your MVPDruckerSystematic innovation involves “monitoring seven sources for innovative opportunity” (Drucker, 1985, p. 35). The first fourare internally focused within the business or industry, in that they may be visible to those involved in that organization orsector. The last three involve changes outside the business or industry.Internally FocusedThe unexpected (unexpected success, failure, or outside events)The incongruity between reality as it actually is and reality as it is assumed to be or as it ought to beInnovation based on process needChanges in industry structure or market structure that catch everyone unawaresExternally FocusedDemographics (population changes)Changes in perception, mood, and meaningNew knowledge, both scientific and nonscientific Discuss the concept which deals with opportunity thinking anddesign thinking, analyse their concepts by providing specific examples and cite readings (e.g. articles,narrative, research) from reputable sources.
- 1. I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones? Please explain with an illustrating situation if at all possible.Discuss ....how can a firm ensure that the innovation strategy aligns with the broader strategic goals of an organization, and what techniques can a firm use to achieve this alignment?Read on or more of these article(s), taking careful notes. Respond in your own words (no direct quotes) in 2-3 sentences each. A. The Cognitive Burden of Poverty. What are some of the cognitive effects of poverty identified in this article? Which cognitive effects of poverty have you observed in yourself or others? How can these be addressed? B. Ariely Redux: Dollars and Sense Explains How We Make Money Mistakes. What is one money mistake described in this article that you have observed in yourself or others? Why do people make this mistake? How can we avoid making this mistake? C. All the human flaws and biases that prevent you from managing money better. Which of the flaws described in the article have you observed in yourself or others? Which flaw is most dangerous? How can we address it?
- According to the article, "Boards Are Obstructing ESG-at Their Own Peril," all of the following are true except: O Female board members are more likely to say that material ESG issues should be part of business strategy. Board members require detailed scientifc knowledge to be effective stewards of the environment. Many current company board members lack sufficient expertise regarding ESG issues. Many corporate board members are former CEOS who ran companies before ESG issues became prominent.3. Due to the environment and the needs of the customers are constantly changing, anentrepreneur needs to be able to improve different areas of their business to solveemerging problems and to keep creating new value for the customers. Knowing thetypes of innovations is essential to the business. a) Briefly explain the concept of incremental innovation.b) Describe any THREE (3) benefits of incremental innovation.Ali witnesses his friend copying from a note during final exam .When the invigilator asked him whether he saw his friend copying , he is confused whether to tell the truth or not. Which category of ethical dilemma this situation represent? O a. Personal ethical dilemma b. Human resource issues O C. Conflict of interest o d. Employee safety issue