A1: Mr. Jonsson was facing some confusion when he first starts the F&B operation. Help himto draw a similar narrowing down analysis (example attached below) focusing on the type ofindustry selection, market segmentation study and target market study for Hedonerestaurant.Restaurants andcafesFranchisedchainsFood service firmsPizza storesIndependent storesFrozen pizzaCommercialManufacturerspizza saucemarketPackagedingredientsExisting privatelabelsSupermarketsNo privatelabels

Answered: Image /qna-images/answer/e08f6f44-dabd-47a6-9f85-764a1f6bca27.jpg

Answered: A1: Mr. Jonsson was facing some…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.
plz make an assigment about walmart and choose: In light of the above important statements you are required to: 1. Select a company of your choice preferably a merchandizing company. 2. Give a brief explanation of the business and financial environment of the company selected. 3. Download the selected company’s Income statements and Balance sheet with a clear inclusion of Total Assets and Total liabilities. 4. Identify the Gross working capital and Net working capital of the selected company. 5. Prepare a capital budget of the company. It wants to invest to an extended project which required an investment of $1,000,000. The company is expecting a cash inflow for the next 6 years as $200,000, $300,000, $ 400,000 $ $450,000, $500,000 and $400, 000, respectively. If the company has a cost capital as 11%, determine the simple payback period, discounted payback period, Accounting rate of return, Net present value, Internal rate of return, and profitability Index 6. Conclusion 7. Reference…
2/List and discuss the major bases for segmenting consumer and business markets. (Market segmentation). P. 213
1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?
3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
Describe FIVE (5) detailed reasons technology will never replace an accountant’sjob. Please give explanation in details with example for each point.
Ethics Some marketets attempt to disguise themselvesas market researchets who want lo ask you questionswhen their real intent is 10 sell something to the con- sumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?
1. Definition problems of marketing. 2. Definition market gaps of marketing.
1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot? 2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…
what is Michelin's position relative to competitors being but not only (Continentals, Pirelli, Bridgestone, goodyear, Linglong, Dunlop) using a perceptual map look like, and why, with one axises being longevity and the other side being preformance. and not use price for the other axises
Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance.…
1. Analysis of Current Marketing Strategies  Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan  Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan.  Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach  Demonstrate creativity and innovation in your proposed…

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A1: Mr. Jonsson was facing some confusion when he first starts the F&B operation. Help him to draw a similar narrowing down analysis (example attached below) focusing on the type of industry selection, market segmentation study and target market study for Hedone restaurant.