According to the present study OOH is an old type ofadvertising format and is considered a supplementalmedium The questions are the following:1) in what way is OOH considered supplementary?2) Why should the advertiser understand the process ofbuying1) what are the advantages they will gain from it?

Advertising is the process to communicate the marketing information to the customer for achieving…

Answered: According to the present study OOH is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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