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Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless g. external, helpful h. external, harmful 1. Strength 2. Weakness 3. Opportunity 4. Threat

Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless g. external, helpful h. external, harmful 1. Strength 2. Weakness 3. Opportunity 4. Threat

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless 1. Strength 2. Weakness 3. Opportunity 4. Threat Activity 2: Describe me Identify what Marketing mix is being described. 1. Finding the right people for each position 2. Impact of products to customer 3. Grooming of the employees 4. Making sure of the quality 5. Focus on aesthetics Activity 3 Think of a business that you want to create and think of 2 possible competitors and try to compare the 3 businesses using SWOT ANALYSIS. Try to write at least 2per each column. Strengths Weaknesses Opportunities Threats g. external, helpful h. external, harmful My Business Competitor A Competitor B
Transcribed Image Text:Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless 1. Strength 2. Weakness 3. Opportunity 4. Threat Activity 2: Describe me Identify what Marketing mix is being described. 1. Finding the right people for each position 2. Impact of products to customer 3. Grooming of the employees 4. Making sure of the quality 5. Focus on aesthetics Activity 3 Think of a business that you want to create and think of 2 possible competitors and try to compare the 3 businesses using SWOT ANALYSIS. Try to write at least 2per each column. Strengths Weaknesses Opportunities Threats g. external, helpful h. external, harmful My Business Competitor A Competitor B
Using the business that you have used in your SWOT Analysis, create your own Start-up cost. Start-up Cost Total Act 5 Still using the same business, create your own CASH FLOW. month income expenses Profit/ loss Act. 6 INCOME Using the Operational cost, create a 3 year projection plan using the given assumptions. The company is projecting sales to increase at 8% each year • Interest income will increase P300 each year • Cost of Goods Sold in 2021 will be 52 % of sales: Cost of goods sold in 2022 and 2023 will be 45% of sales • EXPENSES Labor in 2021 will increase 5% • Electricity will increase 10 percent each year • Telephone, postage and office supply will have 3 percent increase yearly. INCOME Gross Income Net Income (sum of all income excluding COGS) Cost of Goods Sold (money spent for the product) EXPENSES Labor Electricity Telephone Postage Insurance Advertising Office Supplies Transportation Total Expenses (sum of all expenses) Net profit/ (loss) (NET income-Total Expense) 2020 451,598 238,524 213,074 Php 98,730 9,105 3,590 2,378 14,400 46,390 14,903 34,071 223,567 14,957 Total 2021 2022 2023
Transcribed Image Text:Using the business that you have used in your SWOT Analysis, create your own Start-up cost. Start-up Cost Total Act 5 Still using the same business, create your own CASH FLOW. month income expenses Profit/ loss Act. 6 INCOME Using the Operational cost, create a 3 year projection plan using the given assumptions. The company is projecting sales to increase at 8% each year • Interest income will increase P300 each year • Cost of Goods Sold in 2021 will be 52 % of sales: Cost of goods sold in 2022 and 2023 will be 45% of sales • EXPENSES Labor in 2021 will increase 5% • Electricity will increase 10 percent each year • Telephone, postage and office supply will have 3 percent increase yearly. INCOME Gross Income Net Income (sum of all income excluding COGS) Cost of Goods Sold (money spent for the product) EXPENSES Labor Electricity Telephone Postage Insurance Advertising Office Supplies Transportation Total Expenses (sum of all expenses) Net profit/ (loss) (NET income-Total Expense) 2020 451,598 238,524 213,074 Php 98,730 9,105 3,590 2,378 14,400 46,390 14,903 34,071 223,567 14,957 Total 2021 2022 2023
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