Amazon announced it had bought 11 used Boeing 767-300 passenger jets from struggling airlines Delta and WestJet. Amazon Air now makes an average of 140 flights per day and is expanding its fleet. Using value chain analysis, discuss the impact this strategic move will have on the market

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Amazon announced it had bought 11 used Boeing 767-300 passenger jets from struggling airlines Delta and WestJet. Amazon Air now makes an average of 140 flights per day and is expanding its fleet. Using value chain analysis, discuss the impact this strategic move will have on the market.

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