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Business

Marketing

and

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter4: Managing In A Global Environment

Section: Chapter Questions

Problem 1SGB

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Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
A West Indies tour service provider is considering marketing West Indies tours to the U.S., Canada and the U.K. The tour provider finds that there are a lot of tours being offered by existing providers in the U.S. and Canada and there are many flights connecting the markets. Few tours are being offered in the U.K., but there are only a small number of flights connecting it to the Bahamas. Research of West Indies accommodation data indicates there has been little growth in accommodation bookings from any of these countries. Given the data, should the tour service provider market tours in these countries?
What are the possible factors that could be responsible for food not being available at the right time to reach the resident in a healthcare facility? Include at least 4 categories and list 2 possible specific issues for each category.
Consider Amazon’s distribution network. How is Amazon using its distribution network to be both responsive and cost-effective? Evaluate Amazon’s distribution network on the following measures that determine the value provided to the customer. Response time Product variety Product availability Customer experience Time to market Order visibility Returnability Do you think Amazon currently has the number of facilities to minimize its logistics cost (see Figure 4-5), or it has decided to go beyond that minimum point to further improve its responsiveness? Do you think this decision is aligned with Amazon strategic position within the efficiency-responsiveness spectrum. Do you usually get your orders from Amazon in single or multiple deliveries? What does it tell you about the Amazon’s distribution network? Investigate an Amazon pick-up/return location inside Whole Foods or Kohls. How has Amazon significantly reduced processing costs (e.g., what IT technology and infrastructure they…
Consider Amazon’s distribution network. How is Amazon using its distribution network to be both responsive and cost-effective? Evaluate Amazon’s distribution network on the following measures that determine the value provided to the customer. Response time Product variety Product availability Customer experience Time to market Order visibility Returnability Do you think Amazon currently has the number of facilities to minimize its logistics cost , or it has decided to go beyond that minimum point to further improve its responsiveness? Do you think this decision is aligned with Amazon strategic position within the efficiency-responsiveness spectrum?
Problem 16-17 (Algo)The U.S. Airfilter company has hired you as a supply chain consultant. The company makes air filters for residential heating and air-conditioning systems. These filters are made in a single plant located in Louisville, Kentucky, in the United States. They are distributed to retailers through wholesale centers in 100 locations in the United States, Canada, and Europe. You have collected the following data relating to the value of inventory in the U.S. Airfilter supply chain: QUARTER 1(JANUARYTHROUGHMARCH) QUARTER 2(APRIL THROUGHJUNE) QUARTER 3(JULYTHROUGHSEPTEMBER) QUARTER 4(OCTOBERTHROUGHDECEMBER) All amounts in millions of U.S. dollarsSales (total quarter): United states 414 402 520 514Canada 135 96 126 117Europe 41 34 42 25 Cost of goods sold (total quarter) 384 347 453 434 Raw materials at the Louisville plant (end-of-quarter) 73 62…
Use the Scenario below to answer Question 3: CoolClothes Manufacturers is a large clothing manufacturing company based in Johannesburg, CoolClothes not only manufactures their own clothing line, they also distribute it to the various fashion outlets throughout the country. As the Head of Operations for CoolClothes, you have noticed a steady decline In demand over the last six months across all fashion outlets. Upon investigation, it has become apparent that the decline is as a result of customer dissatisfaction in the quality of the clothing found in stores. You are unsure of whether it is worth manufacturing at the same quantity or not given the decline in demand.
Macrosoft Corporation is a software giant in personal computers (PCs). Although its flagship operating system ‘Meadow’ is still dominating in the PC market, the burgeoning of tablets and smartphones in recent years has been chewing up the PC market. In fact, the numbers of new Meadow users was shrinking every year. In view of this situation, Macrosoft is considering making an offer to purchase Oats Production, and upstart smartphone producer in China. The management of Macrosoft hopes that the acquisition could allow the company to explore the smartphone software market and bring in new revenue to the firm. The treasurer of Macrosoft has collected the following information: Macrosoft Corporation Oats Production Shares outstanding 1,500,000 800,000 Earnings $8,400,000 $2,400,000 Divdends $4,200,000 $1,800,000 Price-earnings ratio 18X 15X The treasurer also discovers that the earnings and dividends of Oats will grow at a constant rate of 6% every year. If the acquisition…
Tangible event legacies include all of the following except for which one? O Improvements to transportation in the city O New or improved sports venues in the city O Improving the host city's image O Increasing the number of tourists who visit the city O Hosting events in the years following the initial event
In 2022, Dominoes launched a marketing plan in which they created a series of commercials to highlight their new initiative to pay customers to pick up their orders instead of choosing delivery. The change was made to address the problem caused by the "Great Resignation" and a general shortage of employees following the pandemic. You can read more about this approach here: Domino's Offers Customers $3 to Pick Up Their Own PiesLinks to an external site.. As you can see in the Dominoes example and this week's reading about branding following a crisis, marketing is a key function that helps businesses manage and support change. Additionally, marketing is a function of business that has evolved significantly with a shift toward meeting consumers where they are through increased focus on social media and online promotion. Please think about an example of a marketing approach that highlights a response to change. You can either share an example like the Dominoes commercial in which a…