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As a brand consultant, you have been invited by a large international corporation to provide a proposal to develop consumer-based brand equity (CBBE) for a sports apparel brand: KIKE sports. < The corporation, Appanman Marketing Co., prefer to use the following marketing strategies to develop CBBE for KIKE sports. 1. Social media marketing 2. Influencer marketing You are required to:< 4 1. Prepare social media marketing communication for KIKE 2. Introduce an Influencer to promote KIKE and discuss how the influencer can help KIKE to develop its CBBE

As a brand consultant, you have been invited by a large international corporation to provide a proposal to develop consumer-based brand equity (CBBE) for a sports apparel brand: KIKE sports. < The corporation, Appanman Marketing Co., prefer to use the following marketing strategies to develop CBBE for KIKE sports. 1. Social media marketing 2. Influencer marketing You are required to:< 4 1. Prepare social media marketing communication for KIKE 2. Introduce an Influencer to promote KIKE and discuss how the influencer can help KIKE to develop its CBBE

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As a brand consultant, you have been invited by a large international corporation to provide a proposal to develop consumer-based brand equity (CBBE) for a sports apparel brand: KIKE sports. The corporation, Appanman Marketing Co., prefer to use the following marketing strategies to develop CBBE for KIKE sports. 1. Social media marketing 2. Influencer marketing You are required to:< 1. Prepare social media marketing communication for KIKE< 2. Introduce an Influencer to promote KIKE and discuss how the influencer can help KIKE to develop its CBBE
Transcribed Image Text:As a brand consultant, you have been invited by a large international corporation to provide a proposal to develop consumer-based brand equity (CBBE) for a sports apparel brand: KIKE sports. The corporation, Appanman Marketing Co., prefer to use the following marketing strategies to develop CBBE for KIKE sports. 1. Social media marketing 2. Influencer marketing You are required to:< 1. Prepare social media marketing communication for KIKE< 2. Introduce an Influencer to promote KIKE and discuss how the influencer can help KIKE to develop its CBBE
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