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As a consumer, what are the different factors that will make you buy a certain product or item ? Explain each .
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- What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.Please explain the four major factors influencing the consumer decision process individually and clearly when they choose a "Dress/Clothing" to celebrate their birthday?
- What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?Discuss the Buyer Decision Process and what major functions influenced your decisions.
- Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Explain what physical factors, social situations, time factors, and/or moods have affected your personal buying behavior for different products.assess your own buying behavior. How do you go about deciding whether to buy or not to buy the product? Cite examples.
- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.What factors contribute to consumers' decisions to switch from one product or brand to another?
