Assume that you are the owner of a large landscaping firm serving hundreds of customers in your area. Identify the kinds of customer information you would like to have captured by your firm’s CRM system. How might this information be used to provide better service or increase revenue?
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Assume that you are the owner of a large landscaping firm serving hundreds of customers in your area. Identify the kinds of customer information you would like to have captured by your firm’s CRM system. How might this information be used to provide better service or increase revenue?
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- Background CD Selections is a chain of 50 music stores located in California. Annual sales last year were $50 million, and they have been growing at about 3-5 percent per year for the past few years. Margaret Mooney, Vice President of Marketing, has recently become both excited by and concerned with the rise of Internet sites selling CDs. The Internet has the potential to enable CD Selections to reach beyond its regional focus and significantly increase sales. However, the Internet also poses a significant threat as Web competitors such as CDnow and Amazon continue to take sales from CD Selections traditional stores. CD Selections currently has a simple web page that provides information about the company and about each of its stores (e.g., map, operating hours, relative size). The System Approval has been given to create a new Internet sales system. A description of the new system is as follows: The Internet sales system will store basic information about the CDs that it can sell over…Read the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1) create decision treeRead the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1) create the basic decision table 2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?
- Read the following scenario and answer the following questions. The Softech team, led by Mr. Andrew (management team) needs to prepare a requirements documentation for an Online Ordering Books System (OOBS) by middle of December 2021. OOBS is a system that sells book directly to its customers by using secure internet commerce software. The main purpose of this system is to provide immediate feedback to customers. For example, after making an order, the customer may view information of their ordering status. This project is supposed to be completed within a month. In order to complete it, the development team needs to find out the requirements, the context information and additional information as well. All the communications with the client’s, named Nancy will be arranged by Ariana. Haikal (developer team) will also help on the development part. While Diana and Vin (tester team) will prepare the test cases and test results. OOBS is a system that sells…Is it your opinion that customer-centric organizations generate more revenue, given the potential influence that service has on customer retention? Give me at least three justifications for your response.Read the following scenario and answer the following questions. The Softech team, led by Mr. Andrew (management team) needs to prepare a requirements documentation for an Online Ordering Books System (OOBS) by middle of December 2021. OOBS is a system that sells book directly to its customers by using secure internet commerce software. The main purpose of this system is to provide immediate feedback to customers. For example, after making an order, the customer may view information of their ordering status. This project is supposed to be completed within a month. In order to complete it, the development team needs to find out the requirements, the context information and additional information as well. All the communications with the client’s, named Nancy will be arranged by Ariana. Haikal (developer team) will also help on the development part. While Diana and Vin (tester team) will prepare the test cases and test results. OOBS is a system that sells…
- System: Investment Customer Relationship Management (CRM) Rosil Capital is a Johannesburg based boutique investment management company with Investors from all over the world. Rosil Capital is run by a Chief Investment Offer and a number of Fund Managers. The company is in the process of launching an Investment Customer Relationship Management (CRM) System to improve their online interaction with Investors and to automate any manual processes in the business. One of the main processes they are looking forward to automating through the Investment CRM System, is the enrolment of new Investors by a Fund Manager. At the moment, Fund Managers use excel spreadsheets to manage investment funds, capture and update investor details and to view investor details. All these functions are going to be performed through the Investment CRM. The Investor will be allowed to view fund performance, capture comments and view statements. The Investment CRM System is web-based and hosted on the cloud to…Facebook Data Move Project Facebook deals with various kinds of risks on a regular basis, and the risk of service interruption is high on the list. About five years ago, Facebook was involved in a multimillion-dollar effort to move a terabyte of data from a near-capacity data center to a then new higher-capacity data warehouse. The project was scheduled to be completed in 100 days with no provision for any schedule delays. In Facebook terms, a terabyte is equivalent to 250 billion “Likes” on Facebook. The project had two phases, i.e., building and outfitting the new data warehouse, and then moving data to the warehouse. The new data warehouse was designed so the servers could handle four times as much data as the current servers, and the processors and software were upgraded as well. As a result, the new data warehouse could hold eight times more data than the current data center, and it could also move and manage data more efficiently. To reduce the risks the project team took a…Who uses SRS? Each user must understand why they utilize SRS in their job.
- As the chief procurement for a large grocery chain, producers and distributors implore you to stock their new products. The number of weekly introductions is in the twenties. Typically, these products debut with national advertising and retailer promotions. To make room for new products, shelf space must be reduced or items must be discarded. Together with the IS department, you must develop a marketing management information system (MIS) to estimate revenue from adding or removing inventory. How would you recommend that the IS department develop such a system?Personal Trainer, Inc Personal Trainer, Inc. owns and operates fitness centers in a dozen Midwestern cities. The centers have done well, and the company is planning an international expansion by opening a new “supercenter” in the Abuja area. Personal Trainer’s president, Frederick Boateng, hired an IT consultant, Michael Acheampong, to help develop an information system for the new facility. During the project, Michael will work closely with Kwame Ansong, who will manage the new operation. Background Michael Acheampong has completed a preliminary investigation and performed the following fact-finding tasks and below is the fact-finding summary. Now, he will use the results to develop a logical model of the proposed information system. Fact-Finding Summary · A typical center has 300–500 members, with two membership levels: full and limited. Full members have access to all activities. Limited members are restricted to activities they have selected, but they can participate in…As the head buyer for a major supermarket chain, you are constantly being asked by manufacturers and distributors to stock their new products. More than 50 new items are introduced each week. Many times, these products are launched with national advertising campaigns and special promotional allowance to retailers. To add new products, the amount of shelf space allocated to existing products must be reduced or items must be eliminated together. Develop a MIS report that you can use to estimate the change in profits from adding or deleting items from an inventory. Your analysis should include input such as estimated weekly sales in units, shelf space allocated to stock items, total cost per unit, and sales per unit. Your analysis should calculate total annual profit by items and then sort the rows in descending order based on total annual profit.