Assume that your employer is a manufacturing firm that produces several different electronic consumer products. what are five nonmonetary factors (attributes) that may be important when a significant change is considered in the design of the current bestselling product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Assume that your employer is a manufacturing firm that produces several different electronic consumer products. what are five nonmonetary factors (attributes) that may be important when a significant change is considered in the design of the current bestselling product?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing