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Based on current developments, what changes would you make to Lufthansa's marketing strategy/strategies?
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- Using the dimensions that Hofstede provides, first compare the marketing strategies of the U. S and China. Give some specific examples.What strategy does Walmart use to manage its relationship with customers?What key marketing metrics do you think PepsiCo should use to evalute the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drink and , if so, how?
- We can't downplay the benefits of defining and monitoring our marketing environment. Still, there is only so much we can accurately predict. Even with technological advancements, predictive software tools, and a keen eye on the marketing environment, some changes can't be forecasted or controlled. Techniques that work in one marketing environment may not work in the next. For businesses operating in multiple regions, this may prove a considerable challenge. The speed of change in the macro marketing environment may make it seem unnecessary to monitor and predict the environment. Business and marketing teams must stay nimble, accept changes quickly, and leverage their customer service and satisfaction strengths to maintain business success and a positive marketing environment. MAJASA Investment Ghana Ltd is a global brand and hopes to enter into the Ghanaian market and start its operations in this year…there is therefore the need to understand the marketplace. The financial marketing…Discuss the Apple Inc. marketing strategy and basis for competitive advantage? How does the company implement its marketing strategy through its marketing mix?based on Apple's Marketing strategy, make an appraisal based on the following: 1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award. 2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?
- What is Dell's strategy for success in the market place? Does the company rely primarily on consumer intimacy, operational excellence, or product leadership consumer proposition?What is the fundamental tool to formulate IKEA’s strategic business options when comparing/contrasting a US’s CSA?What are other marketing strategies could Walmarts company use?