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- discus 5 ethical risks that may be associated with conducting research, and indicate what specific steps you would take to address these risks.Suggest an example of a good research title and identify the various variables there inDevelop a research objective for the business problem described in the extract.
- Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…List the characteristics of a good marketing research .Identify the fundamentals and themes of a research proposal.