Calculate the forecast for the 4th quarter of 2016 using the Weighted average method w1-0.7, w2=0.3. where, w1 weight for the more recent period.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Sales for the past 3 years of XX Company are given here:
year
Year
Year
Quarter 2016
2017
2018
1st
24
60
48
2nd
66
65
79
3rd
40
27
62
4th
45
59
31
Calculate the forecast for the 4th quarter of 2016 using the Weighted average method w1=0.7, w2=0.3. where, w1 weight for the more recent
period.
Transcribed Image Text:Sales for the past 3 years of XX Company are given here: year Year Year Quarter 2016 2017 2018 1st 24 60 48 2nd 66 65 79 3rd 40 27 62 4th 45 59 31 Calculate the forecast for the 4th quarter of 2016 using the Weighted average method w1=0.7, w2=0.3. where, w1 weight for the more recent period.
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