Consumers engage in relational market behaviour in spite of reduced choice because a they want to simplify their buying and consuming task b they want to simplify information process c they want to reduce perceived risks and maintain a state of psychological comfort
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Consumers engage in relational market behaviour in spite of reduced choice because
a they want to simplify their buying and consuming task
b they want to simplify information process
c they want to reduce perceived risks and maintain a state of psychological comfort
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- Explain the following theories of information : (a) Decision Theory of information (b) Transaction theory of information (c) Interaction theory of informationSuppose say you have joined as a marketer in a large multinational company involved in providing mobile service. Your boss asks you to send a report of potential customers. You then prepare a report of people who are unaware of the company’s services and also people who are aware and interested in buying the service. Which of the following sub-variable of segmentation have you used to prepare the report? User status Usage rate Loyalty status Buyer readiness stage Purchase occassionWho are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.
- Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.EXPLAIN THE MEANING OT THE FOLLOWING: PROTOTYPE VIDEO RECORDING OPEN –MINDED QUESTIONS DIRECT OBSERVATION PARTICIPATIVE USERConsumers are often likely to go through all steps of the purchase decision process when they are buying goods for which the financial or social implications are significant. O a) True © b) False
- In the buying decision process, the person who first suggests or thinks of the idea of buying a particular product or service is known as: a. Influencer b. Buyer c. Decider d. Initiatora basic model of consumer buying behaviour is called the? a) stimulus-response model b) buy-sell model c) consumer-buying model d) stimulus-buying modelThe post-purchases process is the last stage of consumer decision-making. Explain the possible post-purchase processes of a hypothetical consumer who belongs to the baby boomer generation in Singapore, who recently bought a Nissan LEAF 2019.
- Explain the concept of data warehousing and its role in decision support systems.Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?The consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False