Critical Thinking Marketers commonly ask celebritiesto endorse products, but tying a brand to a celebritycan come with risks if that celebrity falls out of favorwith the public as the result of a something they door say that is perceived negatively. How would youdetermine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! toknow to make lhal determination and reduce the riskpotential
Critical Thinking Marketers commonly ask celebritiesto endorse products, but tying a brand to a celebritycan come with risks if that celebrity falls out of favorwith the public as the result of a something they door say that is perceived negatively. How would youdetermine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! toknow to make lhal determination and reduce the riskpotential
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Marketers commonly ask celebrities
to endorse products, but tying a brand to a celebrity
can come with risks if that celebrity falls out of favor
with the public as the result of a something they do
or say that is perceived negatively. How would you
determine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! to
know to make lhal determination and reduce the risk
potential
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