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1) define at least one potential root cause
2) give a relevant research question that would test the relationship between the cause(s) you identified and the outcome of interest
3) note the variables that would be included in the resulting research project.
Imagine that you are on the board of directors for a company that was debating whether to recall its staff back to the office following COVID. The board approves the recall. However, after it does, several high-performers in the organization quit!
This is a problem. But could it be a research question too? To answer this:
1) List a few possible causes for the problem.
2) Come up with a research question that clearly notes the relationship you want to study.
3) Name the variable(s) in your research question.
Step by step
Solved in 2 steps
- Choose any two projective techniques widely used in consumer and market research. Explain their underlying psychological principles. With the help of examples, explain how the techniques can help elicit responses. Draw pictures wherever necessary.When The Bombay Company, a retailer of upscale furnishings, first opened its e-commerce site, it drew a number of lookers but few buyers. The company’s recognition that a problem existed with its Web site is the first step in the marketing research process. is this true or falsePlease read the following mini-case on Research Design at LSPMA. Why do political organizations need marketing research conducted by LSPMA? What is the relationship between marketing research conducted by LSPMA and identifying the needs and wants of specific market segments? Why would a business rely on a marketing research firm that is heavily into political polling? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding your colleague's post on LSPMA's marketing research efforts in the political arena. Offer specific suggestions or insights from your perspective as a marketer with respect to the company's market research and specific market segments. Also, highlight what you have learned about market research from this and your post on this subject.
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyresearch topic : The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines. Can you help me write a research proposal with the following parts below? AbstractIntroduction Introduction to the research study Background to the study Background of the company being researched History of the research problem Statement of Problem Research Questions Research Hypothesis Rationale and Purpose of Research Aims of the Research Study Objectives of the Research Study Significance of Research Conclusion/ SummaryThe Theoretical Framework Literature Review Research Methodology Introduction Research Design Setting and Participants Data sources Data sources Data Instruments Data Collection Techniques Sampling techniques Analysis and interpretation Ethical considerations – List and explain 5 Conclusion BenefitsLimitations of the Research StudyResearch Results (Proposed) Recommendations (Proposed) ConclusionThe purpose of a problem statement, and how to identify a research problem in addition to the Basic characteristics of research problem.
- 1. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False 2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility 3. Public relations research includes formal and informal methods. Group of answer choices True FalseWhich one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image researchSelect a research article that involves a statistical study and write a review of the paper by answering the following questions: I. Is this study descriptive or inferential ? Explain your answer. ii. What are the variables used in the study ? In your opinion, what level of measurement was used to obtain the data from the variables ? iii. Does the article define the population ? If so, how is it defined ? If not, how could it be defined ? iv. Does the article state the sample size and how the sample was obtained? If so, state the size of the sample and explain how it was selected. If not, suggest a way it could have been obtained. v. Explain in your own words what procedure (survey, comparison of groups, etc) might have been used to determine the study's conclusions. vi. Do you agree or disagree with the conclusions ? State your reasons.
- Describe an example in which marketing research could cause harm to participants. Many companies have a review process similar to that required for government-funded research to ensure research participant safety, with most following the government’s “Common Rule.” Write a brief report explaining this rule and how you would apply it your example.Give a situation wherein you can create a visible research problem. Explain why you chose that situation and defend your research problem.Describe an example in which marketing research could cause harm to participants. Many companies have a review process similar to that required for following the government’s “Common Rule.” Write a brief report explaining this rule and how you would apply it to your example.