Describe the challenges marketers face with changing economic conditions. What factors should marketers consider in offer value to today’s customers
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Describe the challenges marketers face with changing economic conditions. What factors should marketers consider in offer value to today’s customers?
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- Explain how the business market differs from the consumer market for a product such as automobiles.How does a consumer market differ from a business-to-business market?Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.
- Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.What are the difference between business markets and consumer markets?Take into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?Explain how Marketing Plays an Important Role in Society ?What is business versus consumer markets?
- Name and explain the five important decisions that marketers must make in developing and marketing individual products and services?Explain how changes in the demographic and economic environments affect marketing decisions.The characters and factors outside of marketing that have an impact on a company's capacity to develop and sustain successful relationships with target customers are referred to as the marketing environment. Since they are in charge of making the relationship between the company and its customers a reality, marketers in this case more than any other group in the organization must be environmental trend analysts and opportunity seekers. Therefore, go into detail about the many macro and micro actors in the marketing environment. Justify your arguments regarding each of the variables under each category by describing how they will affect the firm's marketing decisions related to the satisfaction of target audiences' needs. You should also elaborate on your arguments by describing a solution to mitigate the impact that these actors (from the marketing environment) will have on the firm's overall marketing activities. And give Ethiopian based examples