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describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?
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- List ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?Discuss the various entities being branded by the 21st century brand managers? How these entities are being branded in the 21st century marketplace? Quote relevant examples. Be critical