Please answer fast Despite the rapid technological advancement and continuous changein consumers' behavior, Mercedes-Benz was able to sustain itscompetitive advantage. Nevertheless, the emerging environmentalregulations placed by many governments to address climate changehad an extensive impact on the automotive industry. To cope with thenew legal requirements, Bayerische Motoren Werke AG (BMW), an olddirect competitor to Mercedes, has introduced a new line ofenvironmentally-friendly electric cars. Consequently, many Mercedescustomers began switching to BMW. Based on the scenario, which ofthe following general environment trend has affected the automotiveindustry? *O Economic climateO Legal and political conditionsO Demographic trendsO Technological change

A business doesn't functions isolation, there are many factors in the environment which have a…

Answered: Despite the rapid technological…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter3: The Marketing Environment

Section3.2: Volkswagen Hits A Bump In The Road

Problem 3C

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