Develop the following for your 3-month probation period: Training strategy. What are your expectations for this person and their role?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The Portobello Bookshop is located in what was formerly a fishing tackle shop (Mike’s Tackle Shop) for 30 years, and before that was an old cooperative — something we discovered after removing the frontage of the tackle shop. The aim was to create a warm, modern, open space that’s welcoming and pleasure to spend time browsing books in, and which allows us to host a great events programme. We opened in July 2019, survived the pandemic and looking forward to many more years of bookselling.

Your challenge is to hirin g a new manager for the Portobello Bookshop. You will develop a job profile and make decisions associated with training and strategy objectives. You may take inspiration from current job postings online for other companies that might help inform your decisions. Use references, information, and data to support all your decisions and remember this information is transferrable to your business plan. *Remember, you will also need to identify any legal proceedings and requirements necessary when hiring an employee.

  1. Develop the following for your 3-month probation period:
    1. Training strategy.
      1. What are your expectations for this person and their role?
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