Discuss the difference between short-term planning and long-term planning. Identify any business activities that underwent short-term and long-term planning processes.

Q: Define integrated marketing communications (IMC)?

A: In today's marketing climate, IMC (integrated marketing communications) refers to the use of a varie...

Q: Describe the five basic types of directmarketing and nonstore retailing.

A: A fast-growing method used by retailers to sell products through methods that do not have customers ...

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A: Answer 1. It's not difficult to look at carrier charges on one of the most well-known travel bargain...

Q: As a consultant hired by “A1 Jamaican Natural Juiceman” a local natural juice producer, who is inter...

A: Exporting's Difficulties: Exporting isn't just an add-on to your current business. It should be part...

Q: Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new technolog...

A: Running an organisation involves taking many decisions which have an impact on the business in the s...

Q: Forwarded Question 2 Discuss four (4) segmentations that would help the bank to expand the e-wallet ...

A: Marketing helps the company to build customers and exchange value with them. Segmentation is the mos...

Q: Mentions the main competitors in soap (In mexico)

A: For the given question we will be mentioning and briefing some of the most renowned soap brands, whi...

Q: New trends in training e.g. contactless customer service and delivery, digital training and developm...

A: Ans. Introduction   Training programs refers to the programs which aims at improving the skills and ...

Q: The CPM and CPC rates of a publisher of display ads is $100 and $10, respectively. The average CTR o...

A: Before we proceed to answer the following question, let us first brief the terms used in it, which a...

Q: Identify the five components of the promotional mix.

A: A business has various activities that are divided or grouped as per its similar functions. Here, th...

Q: What is the method used to allocate highway space in Los Angeles and what is the method used in Sing...

A: In Los Angeles, highway space is allocated by FIRST COME, FIRST SERVED while in Singapore it is allo...

Q: 20 Expand the following? IMC KPI AAAA

A: Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the...

Q: Activity 3: Environmental Scanning Instruction: Choose one (1) business or company in the locality a...

A:   Micro-Environment Macro-Environment Customers Technological Company Economic  Competitors...

Q: Identify the impact of self-service online upon customer experience focusing on potential negative i...

A: A business will run long if it has loyal repeating customer. This brand loyalty comes from strong cu...

Q: Define promotional mix?

A: Introduction:- The Promotion Mix is a combination from several advertising techniques used by a comp...

Q: Why is the market for m-commerce in North America maturing much later than in other regions of the w...

A: Ans. Introduction   Mobile commerce or which is also known as m-commerce involves making use of the ...

Q: why a partnership startup is better than a sole tradership and what will e ur marketing strategy to ...

A: Ans. Introduction  Sole proprietorship is that form of business in which there is only single person...

Q: Is Dinosaur EXPO correct?  Justify your answer.

A: There is no problem in conducting a Dino expo. The reason is that the indoor Dinosaur expo will prov...

Q: Identify the interrelationships among concepts, principles, and theories used in different areas of ...

A: CLO#5 - Answer Marketing Management - Promoting the board is a hierarchical discipline that focuses ...

Q: If you work for a company as a marketing controller, you've been asked to make a customer-performanc...

A: Customer Performance Scorecard is a process where an organization can determines which are the custo...

Q: Write a letter of application based the advertisement below. VACANCY Kemakmuran Jaya, a reputed and ...

A: The job vacancy is from a reputed, well established showroom and it is looking for qualified, motiva...

Q: How can social media impact the growth and decline of businesses as a whole?

A: Social Media has both positive and negative effects on business. In today's generation, social media...

Q: Decide on the objectove of your SWOT analysis Research your business, indidtry and market. List your...

A: Before we perform a detailed SWOT Analysis, let us know in brief what this analysis is all about, SW...

Q: POP displays, without text catalogs, leaflets, cloth banners, brochures, electronic hoardings, simpl...

A: Advertising is a promotional tool or a marketing communication !means wherein an organization employ...

Q: Select one of the ISO 9000 principles and describe how it could be applied to a situation in health ...

A: The International Organization for Standardization (ISO) is an independent, non-governmental organiz...

Q: Briefly describe the three types of Integrated Marketing Communications Objectives, their advantages...

A: Integrated marketing communications is the activity of organizing, planning, and monitoring the mark...

Q: Cultural hybridization  A. heterogeneity in culture B. Heterogeneity in market or extension of marke...

A: Internationalization is employed by corporations trying to expand their world footprint on the far s...

Q: How do mentoring and cross-training mitigate risk

A: The future can't be predicted by anybody, it is uncertain and unpredictable. The probability that th...

Q: What are some of the ways in which theft can occur at the time of purchase?

A: Theft usually occurs in service industry as the price of service depends upon a number of factors an...

Q: Using a personal example, explain how your perception of a brand has changed, in a positive way, ove...

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...

Q: How do publicity and advertising differ? How are they related?

A: Advertising is the practice of promoting a company and its products for commercial gain. Publicity i...

Q: . Select a suitable pricing policy. Justify.

A: Ans. Introduction  Pricing policy means deciding the right price for the product or the service by t...

Q: Narrate your recent shopping experience. Was it pleasant? Were you satisfied? Explain how customer s...

A: Shopping experience for every customer or any individual is very unique and different and it very mu...

Q: Training and development on walmart

A: To be clear with the approach, we will be answering the given question with perspective of business ...

Q: when might a company adopt a market penetration pricing strategy ?

A: There are various pricing strategies adopted by company or organisation to attract customers and tar...

Q: Differentiate the traditional and popular Philippine literature based on their forms and characteris...

A: Philippine literature has distinct qualities that vary by era: Pre-Colonial literature is characteri...

Q: Describe how bribery and corruption can impact a company's international business relations

A: Whenever a business is plagued by corruption, the overall economic outlook suffers as the public's f...

Q: CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The ...

A: Ethics means to decide and determine between right and wrong thus business ethics concerns itself wi...

Q: What is a realistic job preview? What function does it serve?

A: * Realistic job preview can be defined as a process that guides the recruitment process for the orga...

Q: Imagine you're trying to select a new credit card. Identify 4 attributes of a credit card you would ...

A: Credit Card - A credit card is a little rectangular piece of plastic or metal provided by a bank or ...

Q: How does perception affect Royal Enfield's marketing

A: Marketing is all about creating and retaining customers. Retaining customers is more profitable than...

Q: Prepare a proposal for an innovation (product/service/operational/social) "I chose Natural Language ...

A: People are finding it more going to be tough their family and professional lives at the same time in...

Q: Define selective demand?

A: Demand for a specific brand rather than a broad product category is referred to as selective demand....

Q: Discuss any 4 principles of good product design.  For each principle, identify a local example of a ...

A: Product Design - Product design is a technique used by communicators to combine customer wants with ...

Q: . Please provide a brief overview of the Marketing Mix for liquid hand soap. This should be a concis...

A: Ans. Introduction   Marketing mix is a very important tool for implementation of a good marketing st...

Q: What challenges do retailers face when marketing theirproducts through multiple channels?

A: Multiple channel means that the the retailers can undertake many e types of stores for sale purpose ...

Q: 2 Elaborate advantages & disadvantages of Marketing Globalization

A: Advertising globalization is a synergistic term consolidating the advancement and selling of labor a...

Q: How to introduce my group when am doing a PowerPoint presentation?   plesse to give a nice opening

A: * For a crisp and effective introduction ( Business ) we have to keep following key considerations -...

Q: Brand audit takes into the consideration qualitative as well as quantitative attributes of the brand...

A: The purpose of a brand audit is to find out how your business operates in the eyes of your customers...

Q: Outline the considerations associated with choosing retail partners.

A: A retailer is the person or individual who sells the products or services. Generally suppliers have ...