Discuss why understanding consumer buyer behavior is important for a salesperson. Support your argument with an example and actions a sales person need to take.
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Discuss why understanding
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- Should sales people sell alone or work in teams with other people in the company?Imagine that you are a salesperson for one of your favorite products. Identify your product then write the seven steps you will follow in selling your product or product line. Be sure to thoroughly explain and include specific details for each step, such as the characteristics you’re looking for in prospective customers, a list of possible objections you may have to overcome, and the methods and tools you’ll use at each step.Purpose: To demonstrate your understanding of the buying process to support the buyer. Instructions: Identify the steps involved in an institutional or business buying process and explain how a salesperson can work with, and assist a business buyer in each step of the buying process?
- What are three criteria a sales manager will measure as a part of an individual saleperson evaluation?What are the steps in the sales process? How do they relate to the steps in consumer buying behaviour? Explain with examplesWhat is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why. Product Manager Pricing Strategist Promotion - Marketing Communications Manager Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.
- How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.How can a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?Describe the main problems you think the salespeople may be facing when trying to close a sale with their customers.