Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section: Chapter Questions
Problem 23CC
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Question
Distinguish between brand
extension and line extension
Expert Solution
Step 1 of 2
Companies try various strategies to sustain in the market. Bringing new products and new variables of products is one of those strategies.
Brand extension and line extension comes under those strategies. These terms are discussed below. Differences between the two is also mentioned.
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