e 1: Question 53 Bie developed a distinetive competence in designing and marketing balipoint pens ereating the world famous BIC brand. When it noticed that cigarette lighten were a commodity product and sold by unkuown manufactures, it bought one of those companien. It moved some of its ballpoint pen marketing experts to the new unit tasking them to develop BIC beanded lighten. Which multi-business divernification strutegy e 2: did Bie undertake to improve profitability? e 3: A strategy based on sharing resources across business unita A strategy based upon leveraging competencies to create a new business. e 4: A strategy based upon product buodling. ce 5: A utrategy based on transferring competencies. A turnaround strategy
e 1: Question 53 Bie developed a distinetive competence in designing and marketing balipoint pens ereating the world famous BIC brand. When it noticed that cigarette lighten were a commodity product and sold by unkuown manufactures, it bought one of those companien. It moved some of its ballpoint pen marketing experts to the new unit tasking them to develop BIC beanded lighten. Which multi-business divernification strutegy e 2: did Bie undertake to improve profitability? e 3: A strategy based on sharing resources across business unita A strategy based upon leveraging competencies to create a new business. e 4: A strategy based upon product buodling. ce 5: A utrategy based on transferring competencies. A turnaround strategy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:e 1:
Question 53
Bie developed a distinetive competence in designing and marketing balipoint pens ereating the world famous
BIC brand. When it oticed that eigarette lighten were a commodity product and sold by unkuown
manufacnures, it bought one of those companien. It moved some of its ballpoint pen marketing experts to
the new unit tasking them to develop BIC beanded lighters. Which multi-buniness divernification strategy
did Bie undertake to improve profitability?
e 2:
e 3:
A strategy based on sharing resources across business units
A strategy based upon leveraging competencies to create a new bosines
e 4:
A strategy baned upon product buodling.
ce 5:
A strategy based on transferring competencies.
A turnaround strategy
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