Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?
Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Ethics One of the potential opportunities offered by
neuromarketing is the capability to look at patterns
in brain activity and identify (a) how the presence of
different product attributes and variations of those attributes can help 10 predict what choices a consume,
prior to their actually making those choices, (b) and
how those attributes can be manipulated to influence
other choices without the consumer realizing the impact that those changes are having on their choices.
Do you believe that marketets should be able to use
this type of knowledge to their advantage? Would you
have any personal qualms with doing so?
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