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1. Explain how functional strategies can support an organization's corporate strategy.
2. Explain the new real-options approach used in conditions of high environmental uncertainty.
3. What are the reasons for strategic planners to pay more attention to the importance of planning and implementing an effective pricing strategy in a competitive market?
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Solved in 3 steps
- When appropriate and space permits, the price strategy section of a marketing plan would include a Multiple Choice marginal analysis. situational analysis. diversification analysis. SWOT analysis. break-even analysis.1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?Based on our discussion on strategy and technology, which of the following is a factor to consider when selecting a strategy? O Pricing O Capable competitors Customer segmentation Market conditions
- 1.Define Demand and Supply. 2.What is the importance of Demand and Supply to the Entrepreneur? 3.What is pricing strategy? Discuss and give a situational example. 4.What pricing strategy is the best suitable for your practice venture? Explain 5.Discuss the types of financial statements.1. Suppose you are an entrepreneurial company engaged in the manufacture of smart phones. What pricing strategy would you adapt that you believe would best serve your objective? Explain. 2. What department/unit in an enterprise (ex. operations, finance etc.) is the most difficult to manage? Support your claim.1. As an entrepreneur, one of the most significant and strategic decisions you will ever make during the life cycle of your new venture will be one of selecting your pricing approach and setting your initial price. Few decisions have such wide-ranging implications for the success of the venture, especially as this decision directly impacts every area of the business, such as customer acquisition, the break-even point, and profitability. Research several newly emerging start-ups that are focused on product-based offerings for the consumer sector that you find interesting. Select one and in a two-page paper using the principles from the text, identify, assess, outline, and analyze the totality of the pricing models, pricing strategies, and pricing decisions. Also include whether you agree with each and be sure to explain your answer (if you do not agree, indicate what changes would you make).For ENTR550, Entrepreneurial Marketing at Keller School of ManagementAPA format, include…
- 2. When eBay allows customers to bid over the Internet what they are willing to pay for a product could be considered a pricing strategy... right? or wrong? Explain. 3. Discuss the 4Ps. Why are they so important for a marketer to understand? 4. The marketing concept calls on management and employees to do what three things? 5. Define "strategic business unit" and explain why this concept might be used to organize a corporation.1. what is value pricing2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?
- Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business.Suppose you have been asked by a food company to design an experiment that examines consumers’ purchase intentions toward their product (i.e., cereals), as a result of their recent pricing strategies (i.e., low price, high price) and product quality (i.e., organic offerings, nonorganic offerings) strategies. Basically, they would like to know the best combination of product quality offering and pricing strategy that yields the highest levels of consumers’ purchase intentions. How would this experiment look like? When working on this assignment, you should consider the following: Subjects: The experiment participants should be customers who consume significant breakfast cereals and are diverse in terms of income group, age group and work type. Experimental conditions: Independent variables – quality (categorical), price Dependent variable – Propensity to pay Effects: The main effect shall be impact of independent variables on propensity to pay such as how much affect does quality or…What is marketing mix? In your opinion, which of the marketing mix elements is more critical in which period of the product life cycle for a highly complex, totally new product? 2. Discuss the growth strategies. If your company/product is experiencing threat of substitute products or direct competitors, which of the growth strategy do you think are less suitable, why? 3. Among the three major functions of an organization, finance has two distinct tasks. What is the function/ role of finance department in organizations and why is this department important? What are the different methods that a start-up can reach funding, please describe and discuss advantages and disadvantages of internal and external funding methods. 4. Describe the concept of guerrilla marketing. Why is guerrilla marketing particularly suitable for entrepreneurial firms?