Q: what PLC stage will playstation 4 be in 2021? what marketing mix would you recommend
A: Decline stage of the product life cycle is the place where the product gets the ultimate termination...
Q: Identify the four general types of organizational buying center cultures, and explain how these may ...
A: The buying center refers to the group of people in an organization who are responsible for taking th...
Q: What factors must marketers consider as they decidewhether to engage in international marketing?
A: International Marketing refers to trading of good and services across the globe to serve the require...
Q: Mary purchased a computer for $1,500. Although she has installed the computer in her office, she con...
A: In the given scenario the buyer is exhibiting a psychological behavior to find information which res...
Q: Which of the following message strategy objectives is concerned with making certain that consumers r...
A: Message strategy in advertising is what you say and how you say about your products or services to y...
Q: Why might penetration pricing potentially negatively impact brand image and product positioning in t...
A: Penetration pricing is a strategy in which the price is initially set low to attract customers. The ...
Q: How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
A: Marketing Oriented firm develops its business and products around the needs of the customer by activ...
Q: What are the categories of situational factors thatinfluence consumer buying behavior? Explain howea...
A: There are certain factors which are relatively associated with the immediate surroundings of the buy...
Q: . What is marketing? How did you define the term beforeyou read this chapter?
A: A Market is a place, physical or virtual, where economic agents interact with each other to carry ou...
Q: A company’s marketing environment consists of actors and forces outside the company that affect mark...
A: There are several external factors which might affect the business of the firm. It can be political,...
Q: Explain how companies manage existing productsthrough line extensions and product modifications.
A: Line extension means extending an existing product line of the company. Any type of substantial chan...
Q: How can companies satisfy increasing customerexpectations?
A: Customer expectations are a combination of behaviors or actions that a customer anticipates while bu...
Q: Compare and contrast the four Ps approach to marketing versus the value approach (creating, communic...
A: The 4Ps approach to marketing relates to the traditional marketing approach which focuses on the 4Ps...
Q: For each marketing-mix element, which service characteristics are most likely to have an impact? Exp...
A: Basic characterstic of service can have some challenge to the different elements of marketing mix.
Q: critically evaluate the extent to which Strathmore university can benefit from corporate social resp...
A: Institutions ought to adopt social responsibility practices in order to establish a just society and...
Q: How can a company’s marketing organization identify newly emerging competitors in time to plan and e...
A: The analysis of trend and demand study can help the company to spot the rivals and enable it to exec...
Q: Why is Red Bull's targeted audience mainly male consumers?
A: Red Bull has been targeting the 18- to 34-year-old men segment based upon their interests, as they l...
Q: What is true about Facial Recognition Algorithms? (MC) A. Facial Recognition algorithms are biased a...
A: The facial recognition system is basically a technology that helps in matching an image of a human w...
Q: State the marketing research problems for each of the following management-decision problem.a. Shoul...
A: Preferences/ demand of the customer Yes Yes The following pricing strategy can be adopted for a new ...
Q: Why do we say that perceptions count more than reality, at least in the word of marketing?
A: In marketing, Perception is the awareness,opinions ,impressions that a customer has for a particular...
Q: Describe the different types of approaches tomarketing research, and indicate when each should beuse...
A: Marketing research is techniques to gather, analyze and store information about the business target ...
Q: Joseph and Krystal are part of your social group. They joined Missile’s Financial Services together ...
A: Effective dissemination of informational flow and instructions ought to be delivered in order to get...
Q: Define marketing research and itsimportance to decision makers.
A: Marketing research is a systematic and an objective approach to gather, store and retrieve data abou...
Q: What is the rationale for market segmentation, targeting, and position in the design of customer-dri...
A: The STP model is one the most important when we talk about deigning marketing strategies.Segmentatio...
Q: What are the forces in the marketing environment? Howmuch control does a marketing manager have over...
A: Marketing environment refers to those external forces that affect the ability of a an organization t...
Q: How does branding benefit consumers and marketers?
A: When an organization creates a name, design or a symbol that can be recognized a belonging of that c...
Q: For years you have been trying to penetrate the German market with your light master brew beer. Afte...
A: A joint venture is created by two or more parties or businesses when they decide to share their owne...
Q: Toothbrush Electric can opener Grandfather clock One-gallon container of milk a. Which of these pro...
A: Electric can opener is the product is expect to be associated with the greatest amount of consumer p...
Q: Which of the following questions must be addressed when making marketing decisions? a) What fea...
A: Marketing strategies should be taken into mind while making marketing decisions. The product quality...
Q: What are the two major parts of a marketingstrategy
A: A marketing strategy is a plan devised for efficient utilization of the organization resources to m...
Q: Research any US or European based international company (other than Apple), that is trying to flouri...
A: Walmart is a leading company that has a huge chain of stores in the European and American continent....
Q: How do search, experience, and credence qualitiesaffect the way customers view and evaluate services...
A: The market search for the product in order to gather maximum relevant data about a product and the u...
Q: How would you adopt the elements of the process for engaging in sport marketing (known as the sport ...
A: Sports marketing are created to carry out the demands of the customers by the means of exchange proc...
Q: Discuss the six step price setting procedure in marketing
A: Price setting is a vital component while launching a product in the market. Price is an important fa...
Explain the four stages of the product life-cycle.
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