Explain the trade offs that are involved in deciding on whether to offer a product or service guarantee.
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Explain the trade offs that are involved in deciding on whether to offer a product or service guarantee.
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Solved in 2 steps
- What trade-offs are involved in deciding on whether to offer a product or service guarantee?Choose a product or service and identify features of the three levels: Core product/service, Actual product/service and Augmented product / service. Explain BrieflyCite an example of ideas are those that involve identifying a new market for an existing product or service and explain briefly
- Is the Shesido company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type?What are the core benefits should a product/service provides?Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?
- Give example of a service enterprise containing the five product levels (Core Benefit, Basic Product, Expected Product, Augmented Product and Potential Product)Describe post-sale service arrangements the firm does or should provide?Explain how the firm’s repair/service efforts impact customer satisfaction?Mention the dimensions of service quality in marketing.