Explain THREE (3) motivations, needs and expectations of travelers, particularly emerging from the COVID-19 pandemic, that has led to changes in consumer behavior and the resultant rise of Google in the travel agency space?
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Explain THREE (3) motivations, needs and expectations of travelers, particularly emerging from the COVID-19 pandemic, that has led to changes in
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- Identify problems you think Hotels are facing in respect to current COVID-19 pandemic situation.Explain "banner blindness." Why is this a challenge for marketers?In 1965, more than 40 percent of American adults were smokers. That percentage has now fallen to less than 18 percent. Tobacco companies have dealt with this threat by developing new markets overseas and also developing alternative nicotine products such as electronic cigarettes (e-cigarettes). Research this product and the regulatory environment regarding this product, then write a report advising tobacco companies on the opportunities and threats posed by this technology. Form a small group and discuss cultural trends in the United States. Research one of them in depth and create a presentation on the trend’s impact on marketing.
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