factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction

Q: Where would you place each of the following sales jobs on the order-taker/order-getter continuum…

A: Personal selling is initiated through face to face communication with customers. This involves…

Q: _______ Best Buy and Walmart are both examples ofa. production intermediaries.b. manufacturing…

A: Retailers are the part of distribution channel who have the function of delivering goods and…

Q: All of the following factors influence media selection EXCEPT: O Rating points O Promotional…

A: All of the following factors influence media selection except: 1. Rating points 2. Promotional…

Q: Discuss in detail what is the critically assess the impact of personal factors on the consumer…

A: The consumer decision process is a term that refers to the stages that customers go through when…

Q: A distribution channel is a through whicha good or service is delivered to the end consumer. chain…

A: The distribution channel is used to deliver the final goods to the ultimate customers. An efficient…

Q: What is big data, and what opportunities and challenges does it provide for marketers?

A: Marketing analytics is areas that is specifically dealing with evaluation of data collected and…

Q: How do digital marketers deal with ethical issues associated with the use of social media, SEO and…

A: Silicon Valley isn't the only place where ethical technology is a worry. Everyone uses technology in…

Q: In your new job as a retail store manager you de- cide to add mobile marketing to your promotional…

A: Nokia created the Bluetooth Low-Energy technology (BLE) in 2001, which laid the groundwork for…

Q: What brand of athletic shoes did you purchase last? Describe your relationship with Nike, adidas,…

A: Every company require to create a community of loyal customers around it brand. This helps it to…

Q: The consumer-initiated practice of generating content on a marketer’s website that is custom…

A: There are various practices and strategies that firms implement to market their products to various…

Q: is the significance of defining exceptions in service engineering

A: Services are intangible. They cannot be touched or felt like other products.  For example, a pen can…

Q: Define device inventory tracking.

A: What is Device Inventory You handle the device inventory from the Devices workspace in the Junos…

Q: Explain how is Market segmentation different for business to business market and business to…

A: Market segmentation seems to analyze how a business categorizes its clients or consumers based on…

Q: Is the product designed appropriately for all members of the segment under consideration, including…

A: To ensure that the company is designing and producing products that have the potential to satisfy…

Q: Pick up a 1 technological innovation that you are familiar with and list the various attributes of…

A: Companies are working really hard towards developing new technologies to solve customer problems and…

Q: Chapter 19 discusses the differences between transactional exchanges versus relational exchanges and…

A: There has been a drastic shift in the manner in which marketers reach customers. The function first…

Q: why might negative advertising have been used more extensively than in most? What case can you make…

A: Negative advertising is the purposeful dissemination of negative information about this or that in…

Q: A. Marketing research and market analysis B. Competitive advantage distinctive competence…

A: The difference between marketing research and marketing analysis, competitive advantage and…

Q: identify four strategic benefit considerations.

A: Ans. Introduction    Strategic benefits are the benefits of marketplace which shows the likelihood…

Q: Discuss the major differences between consumer and business markets?

A: Each business transaction is unique when it comes to selling. As a result, there are major…

Q: Is our product appropriate for male or female consumption? Will ongoing gender role changes affect…

A: Customer is a person who pays for the product consumer is a person who consumes the product finally.…

Q: What is a reference price? What is the concern with reference prices?

A: Introduction:- Since the inventory is purchased somewhere beneath the amount of a vendor's offering,…

Q: Does a global concept campaign make sense for British Airways?

A: A global concept campaign makes great sense for British Airways. The changing nature of…

Q: How will you apply the concept of value proposition and unique selling proposition in your…

A: The basis of a company's competitive advantage is its value proposition and USP (Unique Selling…

Q: Is their website user-friendly to consumers in Airbnb? Why or why not? 5. Give recommendations to…

A: The website these days is the key to the customers, if the website is user friendly more customers…

Q: Explain the four components of the implementation phase of the strategic marketing process?

A: Any business's marketing process can be critical in deciding its image positioning and consumer…

Q: Question 2 Explain how Mitarai has integrated elements of American and Japanese culture in canon.…

A: Traits are frequently used to characterize personality. It is a set of characteristics that…

Q: What is the relation of Corporate Social Responsibility (CSR) to E Service learning?

A: Corporate social responsibility (CSR) is a type of international private business self-regulation…

Q: Explain why planning and distributing a mass-market system release is costly.

A: Introduction:- A marketplace for products manufactured on a big volume for a substantial percentage…

Q: Draw the chart showing classification of Advertisement. 2) Explain the following terms. a) Local…

A: Advertising boost marketing activities. It has to take the message to large number of consumers…

Q: Identifying and addressing customer needs, trends, and issues before they occur deals with which…

A: Identifying and addressing customer needs is very important in business. Firms implement different…

Q: Discuss how you think confirmation bias may impact decisions in the workplace and how leaders might…

A: Everyone, from receptionists to executives, is affected by cognitive bias. Perhaps this is why, in…

Q: What factors could cause customer commitment to our brand or firm?

A: A brand is regarded marketing strategy that help in differentiation purpose for the product. It…

Q: Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits…

A: Brand equity is the value attached to the brand which is more than the value attached to its…

Q: Describe Vertical integration

A: Vertical integration happens when one firm assumes ownership of another company's supply chain…

Q: What is the difference between and marketing significance of a “passive receiver” for conventional…

A: Preparation of the marketing plan requires an appropriate selection of marketing activities. In the…

Q: they needed to do is "to shift America from a needs culture to a desires culture." What does this…

A: For your customers to want what you have and be eager to buy from you, you must create a strong…

Q: Choose a specific e-commerce website catering to tourism and hospitality.

A: All hospitality companies, even those existing outside of the tourism segment, trail a similar…

Q: Which cleaning product costs less: Brand A at 32 ounces for $3.46 or Brand B at 22 ounces for $2.84…

A: There are two cleaning products of Brand A and Brand B. Brand A 32 ounce = $3.46 1 ounce = $3.46/ 32…

Q: What values does the segment hold that can be used in our communications? Which should be avoided?

A: One should always behave or do actions, keeping in mind, what is wrong and what is right. Following…

Q: How do La Croix consumers identify with the La Croix product ?

A: LaCroix has been America's favourite sparkling water brand for the past decade. By positioning its…

Q: Which is an example of outcome? - All of the choices - Five new Features were added. - Win…

A: Which is an example of outcome?   All of the choices

Q: What are data warehousing and data mining, exactly? How do businesses use these tools

A: Data warehousing and data mining at two important concepts in any business. The details are…

Q: What exactly do you mean when you say "process-to-process communication"?

A: Communication is the exchange of thoughts, ideas, information, emotions, and views between two or…

Q: What is the principal difference between an order taker and an order getter?

A: Orders have to be taken from the customers. The more orders are received, the more sales and profits…

Q: Explain how IBM's evolution (from a computer firm to a software company) relates to a theoretical…

A: The process of offering valuable something in exchange for something more valuable to you is known…

Q: Satisfied customers remain in the relationship with your company all the time? Why? Why not?

A: Businesses need money to survive and run their business. To earn money, businesses have to need…

Q: How does the strategy of using Fear of Missing Out ads to generate demand be beneficial to a company

A: FOMO marketing is a marketing strategy where you increase consumer desire to seize every opportunity…

Q: n what way we can measure Customer service productivity?

A: Consumers are a company's most important resource. A satisfied client is a fundamental thrust that…

Q: Elaborate on the Influence of the people factor in a business environment.

A: There is no single aspect that affects the business environment. It is made up of various aspects,…