For each of the following product, define quality from customer’s perspective and manufacturer’s perspective. Are the two perspectives different or same? Explain your observations Furniture  Glass Ware

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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For each of the following product, define quality from customer’s perspective and manufacturer’s perspective. Are the two perspectives different or same? Explain your observations

  1. Furniture 
  2. Glass Ware
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing