For small to medium law firms that require a central cloud based system to run their law firm this is the easiest collaborative and most results driven software for legal firms as it is a real-time cloud based software backed with best in class service and support.” What is missing? Question options: Frame of reference Reason to believe Point of difference Targeted consumers
For small to medium law firms that require a central cloud based system to run their law firm this is the easiest collaborative and most results driven software for legal firms as it is a real-time cloud based software backed with best in class service and support.” What is missing? Question options: Frame of reference Reason to believe Point of difference Targeted consumers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Bernie works at Clio in the marketing department. He wrote this positioning statement “For small to medium law firms that require a central cloud based system to run their law firm this is the easiest collaborative and most results driven software for legal firms as it is a real-time cloud based software backed with best in class service and support.” What is missing?
Question options:
Frame of reference
Reason to believe
Point of difference
Targeted consumers
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