From the wines listed in Table 13.11, which are themost profitable and which are the least profitable?Why? TABLE 13.11 A Sample of Red Wines to Be Sold in One of Le Clubs Upcoming CatalogsDemand Forecast (bottles)Retail PriceAppellationDesignation(€ per bottle)MeanStandard DeviationVDP des Côteaux de L'ArdècheLa Réserve Rouge du Club3.2535001280BordeauxRéserve du Club4.5029001080MinervoisDomaine des Arcades-FID5.2140001430Côtes du VentouxGabriel Meffre (6)5.601200480Côtes de BourgCh. Florimond7.201300510MadiranFolie de Roi9.0012,0003000GivryLa Buxynoise12.90900360Pessac LeognanCh. Haut Nouchet18.901300510

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From the wines listed in Table 13.11, which are the most profitable and which are the least profitable? Why?

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Question

From the wines listed in Table 13.11, which are the
most profitable and which are the least profitable?
Why?

TABLE 13.11 A Sample of Red Wines to Be Sold in One of Le Clubs Upcoming Catalogs
Demand Forecast (bottles)
Retail Price
Appellation
Designation
(€ per bottle)
Mean
Standard Deviation
VDP des Côteaux de L'Ardèche
La Réserve Rouge du Club
3.25
3500
1280
Bordeaux
Réserve du Club
4.50
2900
1080
Minervois
Domaine des Arcades-FID
5.21
4000
1430
Côtes du Ventoux
Gabriel Meffre (6)
5.60
1200
480
Côtes de Bourg
Ch. Florimond
7.20
1300
510
Madiran
Folie de Roi
9.00
12,000
3000
Givry
La Buxynoise
12.90
900
360
Pessac Leognan
Ch. Haut Nouchet
18.90
1300
510

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