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- Which of the following is not an underlying assumption of a conventional CVP analysis? Multiple Choice Selling price per unit is unrelated to assumed sales volume. Inputs to the profit-planning model are known with certainty. Learning-curve effects (i.e., productivity gains with experience). Fixed costs, in total, do not change as sales mix or total sales volume change. Variable costs per unit are unrelated to changes in volume.Lowering price does not always increase revenue with increased demand. Besides reducing price, what else can a firm do to stimulate demand for its product?Which of the following is a TRUE statement about sales mix? Select one: O A. Profits will remain constant with an increase in total monetary sales if the total sales in units remains constant. OB. Profits may decline with an increase in total monetary sales if the sales mix shifts to sell more of the high contribution margin product. O C. Profits will remain constant with a decrease in total monetary sales if the sales mix also remains constant. O D. Profits may decline with an increase in total monetary sales if the sales mix shifts to sell more of the lower contribution margin product.
- Contribution analysis and break-even analysis are popular and often used marketing metrics. These analyses are essential to determine if a firm's marketing opportunity will mean a finan- cial loss or profit. As explained in the chapter, contribution is the difference between the selling price per unit and the vari- able cost per unit. Break-even analysis that includes contribu- tion tells marketers how much must be sold to break even or to earn a desired amount of profit. Touch of Beirut Brands is a Los Angeles-based specialty manufacturer of Lebanese specialty foods and ingredients. In the past, the firm has marketed primarily through restaurantWhen sales volume is rising do companies with a larger percentage of variable expenses or companies with a larger percentage of fixed expenses experience a larger percentage increase in profit? Explain your reasoning.Mastery Problem: Target Income and Margin of Safety Target Income and Margin of Safety At the break-even point, sales and costs are exactly equal. However, the goal of most companies is to make a profit. When a company decides that it wants to earn more than the break-even point of income, it must define the amount it thinks it will realistically make. By modifying the break-even equation, the sales required to earn a target or desired amount of profit may be computed. Complete the following: If a company makes $5 off of each unit it sells and has a target operating income of $5,000, then it must sell units. Similarly, if a company has a target operating income of $75,000 and knows that total expenses for the period will be $75,000, how much revenue must it earn to reach its target operating income? $ Units sold or revenue earned above and beyond the break-even point contributes to the margin of safety for a company. Margin of safety is a crude measure of risk, in that it serves as the…
- 6. What will be the impact on a company's profit if sales mix shifts between low margin and high margin products? Explain different possible scenarios.which one of the following will tend to increase the length of the credit period? Decrease in Product cost Decrease in consumer demand Decrease in collateral value Increase in credit risk Increase in product standardizationThe CM ratio at various levels of sales activity. * The relationship between volume, costs , and revenues over wide ranges of activity. c. the break-even point. d. None of these. i in multiple product firms, a shift in the sales mix from less profitable products to more profitable products will cause the company's break-even point to a. decrease. b. there will be no change. c. increase. d. none of these.
- The price of Houndles, a consumer product, has recently been increased. The effect of this has been to increase the total revenues generated by HoundlesIn terms of price elasticity, demand for Houndles isA. elasticB. perfectly inelasticC. inelasticD. perfectly elasticWhich of the following objectives would likely be associated with the customer perspective of the balanced scorecard? a. Increasing post-sales service efficiency b. Decreasing product development cycle time c. Reducing distribution channel cost d. Increasing delivery reliabilityBreak-even analysis is concerned with determining a point at which the company can minimize total cost and maximize total revenue. At that point, the company makes the highest profit. Select one: O True O False Next page empt