Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?
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- What is an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior deal addressed by the company and What was the public's response? Any ideas?Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviourCan you think of any recent marketing campaign that ascertains that Marketing is both a science and art?
- How can marketers ensure that their advertising is truthful and not misleading to consumers?Why is direct marketing successful even though some consumers may not like it?Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?
- Think of a company or social campaign that has caught your attention and assess it using the 4 Ps of marketing (product, place, price, and promotion).Critically discuss corporate social responsibility in ONEPLUS company. What do you think influences corporate social responsibility campaigns? Use relevant examples to support your discussion.How can marketers respond to the criticism that marketing creates false wants and encourages materialism?
- What are some ethical considerations for a company in its public relations and marketing efforts?Analyze the connection between consumerism and Freedom in the United States. How and why has this connection been made? How do Advertising split consumers into groups based on their Identities and Values?Why have we seen more evidence of widespread ethical marketing dilemmas within firms today? What is an ethical marketing dilemma that you see a firm having to face?